November 2011 Archives

How to get the most out of your listing and to get the most eyeballs to look at it as possible.

By Kanel Suos

Do you know why some Real Estate agents go the extra mile when showing an open house? With all the signs, refreshments, food, entertainment, music, it's all done to maximize foot traffic to the open house, and grab your attention. Like an open house, your online listings with the MySummerCamps and KidsCamps network should go that extra mile to capture the attention of parents and campers.

In this blog post, we'll outline the tips and tools necessary to get your listing viewed by the most eyeballs.

Tips and tricks

1.      Listing Title

2.      Photos and Logo

Use eye-catching photos

Upload an eye-catching logo

3.      Location Settings

Be sure to set your location correctly

4.      Contact Information

Be sure to provide all pertinent contact information (i.e. website link, phone numbers, email addresses) when modifying your camp.

5.      Description and Sessions information

Make sure to use relevant keywords within your text/descriptions

Keep your "Sessions" information updated.

Use persuasive and snappy language in your short description since that is what appears in initial results

6.      Activities/Categories

7.      Youtube Video

Complementary features, linking, and other way to increase exposure

There are also other ways to increase your listing's exposure. Our sites aren't just about listings; with the use of complementary products like badge ads, banner ads, tower ads, newsletter inclusions, job postings, message board posts/threads, you can start gaining more traffic and attention from those coveted parents and campers.  Feel free to contact us for more information.

By implementing these recommendations, you can be sure you'll make the most out of your listings on our sites, ensure increased exposure, and hopefully see an increase in requests from campers and parents alike.

On the internet, you can't offer your visitors any refreshments or food to capture their attention, but rest assured you have plenty of other tools at your disposal to grab them.

Stay tuned for our next newsletter for more in-depth coverage of the tips outlined above.

The American Camp Association® (ACA) was honored with the Prudential Leadership Award for Outstanding Nonprofit Boards at the 2011 BoardSource Leadership Forum on September 23, 2011, in Atlanta, Georgia. As the winning organization, ACA received a cash prize of $40,000.

This award is given in recognition of the critical role boards play in overseeing their organizations' mission, finances, and strategic direction. The 2011 award also focused on organizations that have demonstrated governing with future outcomes in mind and honored the innovative and transformative work that nonprofit boards are doing to position their organizations for future success.

"We are very pleased," said Peg Smith, ACA's chief executive officer. "This honor is a direct reflection of the hard work of the ACA leadership and board over the past four years."

The Prudential Leadership Award for Outstanding Nonprofit Boards is a BoardSource program, a national organization dedicated to advancing the public good by building exceptional nonprofit boards and inspiring board service. Cash awards for the program were provided by Prudential and The Prudential Foundation.

About ACA
The American Camp Association® (ACA) works to preserve, promote, and enhance the camp experience for children and adults. ACA-Accredited® camp programs ensure that children are provided with a diversity of educational and developmentally challenging learning opportunities. There are over 2,400 ACA-accredited camps that meet up to 300 health and safety standards. For more information, visit www.ACAcamps.org.