KidsCamps.com Camp Selector for iVillage.Inc.

KidsCamps.com

KidsCamps.com, a publication of NicheDirectories, LLC, has announced
today the formation of a joint marketing agreement with iVillage.Inc, a
leading women's online destination, naming KidsCamps.com as a provider of
camp selector content within the Parents Soup area of the iVillage Network.

KidsCamps.com, online since 1995, was the first destination portal
in the summer camp industry and remains the most comprehensive and most
visited Internet directory of camps and summer experiences. The company was
recently named "Forbes Favorite" in the summer camp category of the Spring
2001 Forbes Best of the Web.

NicheDirectories, LLC is a full service Internet presence provider
and marketing company and publisher of online family-oriented informational
directories. Founded by Kim N. Bregman and Nancy LaPook Diamond,
the company also publishes CampJobs.com, an online job posting site for the
summer camp industry, GrownUpCamps.com, an online directory of recreational
and instructional programs for adults, RetreatSearch.com, an online
directory of meeting sites for conferences, picnics and reunions, and two
e-commerce site, CampersMall.com and CampDirectorsMall.

iVillage is a media company, which includes iVillage.com, Lamaze
Publishing, The Newborn Channel, iVillage Solutions and Astrology.com.
iVillage.com is a leading women's online destination providing practical
solutions and everyday support for women 18 and over. Lamaze Publishing
produces advertising-supported educational materials for expectant and new
parents. The Newborn Channel is a satellite television network in over 1,000
hospitals nationwide.

iVillage.com is organized into branded communities across multiple
topics of high importance to women and offers interactive services, peer
support, content and online access to experts and tailored shopping
opportunities. Content areas include Astrology, Babies, Beauty, Books, Diet
& Fitness, Entertainment, Food, Games, Health, Home & Garden, Lamaze, Money,
News & Issues, Parenting, Pets, Pregnancy, Relationships, Relaxation, and
Work.

Established in 1995 and headquartered in New York City, iVillage
Inc. (Nasdaq: IVIL) is recognized as an industry leader in developing
innovative sponsorship and commerce relationships that match the desire of
marketers to reach women with the needs of iVillage.com members for relevant
information and services. Membership to iVillage.com is free and offers
features such as e-mail, personal homepages, instant messaging and other
community tools.