March 2012 Archives

Online Video Offers Low-Cost Marketing For Your Company

Have you tried marketing with online videos? Online video is becoming a first stop for many customers. It is akin to what the Web page was a decade ago - something that can give early adopters an edge over competitors. It gives them a channel to talk directly to customers in ways previously accessible only to large companies that could afford TV advertisements.  

Quick Tips on how to make the most out of your video marketing campaign:

1) Look for creative ways to use video, such as demonstrating products or improving customer service.

2) Embed videos in your Web site so customers can find them without going to YouTube.

3) Use metrics to analyze the effectiveness of your videos.

4) Look for other platforms beyond YouTube where you can spread your content.

Browse the original article on "The New York Times"