What's one of the most important elements to your advertising page on MySummerCamps and KidsCamps?
That's right, the title. Titles are almost as important as a logo. It's usually the first thing a prospective camper sees and the last thing they'll remember. Here are some helpful pointers to make sure you are getting the most of your advertising with us.
Titles are keywords for searches both on our site and in search engines. We found the most popular searches are searches done by location (City and state). Therefore by stating your location either by city or state, may significantly improve your odds of being found. If your name is Camp Cherokee you may consider changing it to Camp Cherokee at Kings Mountain State Park or Cherokee Adventures on Kings Mountain.
Most of our campers know what they are looking for, let's make it easier for them to find you. Some of you have unique camp names; ranging from Quin-Mo-Lac Camp to Okitayakani. With such unique names it's hard for a camper to get an instant idea what your camp is all about. Let's say you are a tennis camp. Windridge at Teela-Wooket may not convey your camp's specialty as Windridge Tennis & Sports Camp at Teela-Wooket may.
Another great idea to make sure your title stands out is by stating your location. For example say you are Vogelsinger Soccer Academy and you offer multiple locations. Creating unique titles for each location will not only facilitate SEO but will also create a way for campers to distinguish your camp. Vogelsinger Soccer Academy at The Brooks School may be more memorable than simply Soccer Academy Camp.
By Katherine Züber